Joy Robins, Global Chief Advertising Officer at The New York Times, discusses the evolution of the media advertising industry.

Joy Robins, Global Chief Advertising Officer at The New York Times, discusses the evolution of the media advertising industry.

 

With a distinguished career in advertising and media, including senior roles at The Washington Post and Quartz, Joy Robins shares her insights on the Women on the Move podcast with host Sam Saperstein. She reflects on how her experiences have shaped her leadership style and her approach to driving change in the advertising industry. Joy also outlines her vision for the future of advertising at The New York Times and her strategies for ensuring the organization continues to innovate in a rapidly changing environment.

 

Joy joined The New York Times in 2023, during a period of significant transformation. "It's impressive to see how this company has evolved into a digital-first, subscription-first organization," she says. "We've had the opportunity to educate advertisers on the changing landscape and how brands can effectively engage with consumers." Since joining The Times, she has focused on building a team of strong leaders and collaborators.

 

Joy's initial career aspirations did not include reaching the top of the media advertising world. She started off as an athlete and wanted to be a social worker. Her fascination for people and competitive nature, led her to the realization that she was passionate about media and advertising. Empathetic and results-driven she is committed to creating a team of people who are just as passionate as she is.

 

Disclaimer: The speakers’ opinions belong to them and may differ from opinions of JPMorgan Chase & Co. and its affiliates. Views presented on this podcast are those of the speakers; they are as of November 19^th , 2024 and they may not materialize.