From the Basketball Court to the 76ers’ Front Office: Lara Price on Leadership and Collaboration

Lara Price, COO of the Philadelphia 76ers, has been a trailblazer for women in sports leadership. Starting as the director of marketing in 1996, she rose to COO in 2019. In this episode of the Women on the Move podcast, she discusses with host Sam Saperstein her journey in a male-dominated industry and her collaborative leadership style that has contributed to the 76ers’ success.

 

Lara's passion for basketball began early, with dreams of playing professionally. Instead, she started at the NBA League Office, eventually joining the 76ers. Working with the franchise was a milestone, allowing her to experience the strong community impact of sports teams. Despite the lack of female role models early in her career, Lara benefited from supportive male mentors. "When I started, there were not many women," she says. "I had good male mentors who championed my cause."

 

Lara credits her sports background for her leadership qualities, emphasizing teamwork, communication, and curiosity. She believes in the power of sports to unite people and feels a responsibility to lead by example.

 

Disclaimer: The speakers’ opinions belong to them and may differ from opinions of JPMorgan Chase & Co. and its affiliates. Views presented on this podcast are those of the speakers; they are as of November 26^th, 2024 and they may not materialize